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An interesting statistic is the number of employee turnovers in the sales field. Often people are intrigued by the potential for making lots of money in the field because we all have a friend who has been very successful. However, being a successful sales person is not just as easy as going out there and expecting the sales to roll in. Companies develop very specific sales enablement tools to guide associates into doing the best that they can with whatever kind of potential they might have. Some people who are not good salesmen by nature can benefit from tools if they follow them very closely. There is a certain language and way of doing business in sales that has been around for many years and is proven to give long term success to employees who desire to be good salesmen. Without following the tools you are really shooting at a moving target and hoping that you hit it.